From Cold Outreach to Qualified Meetings

Quick Snapshot

Campaign period: Feb to Oct 2025
Channel: LinkedIn
Target market: Ireland
Goal: Create qualified buyer conversations and sales-ready opportunities

Results (What Happened)

Messaging performance

• 6,721 messages sent

• 595 replies

• 8.86% reply rate

Connection performance

• 4,668 connection invites sent

• 1,306 accepted connections

• 27.98% acceptance rate

Lead Outcomes (What Mattered)

This campaign produced 28 positive lead responses, including:

• 8 meetings or site visits

• 7 buyer referrals

• 12 direct contact details shared

• 15 product-specific requests

A high-value enterprise opportunity was also identified:
A food producer with approximately €700,000 per year in corrugated packaging spend.

Lead quality conversion:

• 4.7% of replies converted into sales-ready leads

• 2.1% of accepted connections converted into sales-ready leads

Proof (Representative Inbound Replies)

Here are examples of real inbound replies received during the campaign:

• Zoom better, send an invite so I can lock it in

• Would you do a box 700 x 150 x 150 to ship wallpaper in a roll

• Please contact our logistics store manager (email shared)

• If you have a sample of your punnets, please post them on

• Corrugated spends around €700k per year, happy to discuss (mobile and email shared)

What I Did (My Approach)

I did not rely on volume-only tactics. I focused on relevance, timing, and a light follow-up cadence.

1) Tight ICP targeting

I focused on decision makers such as operations, procurement, and site managers in FMCG, medtech, and manufacturing within Ireland.

2) Soft openers instead of pitching

Instead of leading with a sales pitch, I used practical openers tied to real buying triggers such as specs, MOQs, and product needs. This made replies feel natural, not forced.

3) Simple cadence with intent prioritization

The flow was straightforward:

• Connect

• Gentle nudge

• Contextual value

• Soft call to action

High intent replies were prioritized so the best opportunities moved forward quickly.

Why It Worked

LinkedIn outreach works when it feels like a real professional conversation.

This campaign performed because the messaging was:

• Specific to the buyer context

• Short and easy to respond to

• Focused on relevance, not volume

• Followed up with care, not pressure

What I Don’t Do

• I don’t make cold calls

• I don’t take shortcuts that put LinkedIn accounts at risk

Before After

If you want a similar LinkedIn outreach approach applied to your market, send me a message. I usually respond within 24 hours.

No pressure. No cold calls. Just a focused conversation.